William Paddock is the founder & managing director of WAP Sustainability, a leading provider of sustainability services that include carbon accounting, life cycle assessments, toxicological assessments, product transparency programs, and supply chain sustainability services. Paddock is a graduate of the University of Alabama with a B.S. in Environmental Science and holds a MBA from The Institute for Sustainable Practice at Lipscomb University where he is now an Adjunct Professor. He is a certified professional in GHG Management by the Greenhouse Gas Management Institute and EcoCanada (EP(ghg)), a trained service provider for The Sustainability Consortium and is certified in the Global Reporting Initiative (GRI) reporting protocol. Paddock serves as an EcoSystem Partner for the International Living Future Institute (ILFI) - Living Product Challenge (LPC), Advisory Board Member of the Carbon Leadership Forum, is past-chair and vice chair of the LEED Materials and Resource Technical Advisory Committee (MR TAG), and supports the Health Product Declaration Collaborative (HPDC) as a member of its Technical Committee.